Programmatic Performance Advertising

Our programmatic bidding AI analyzes 1.2 billion digital user profiles to find the users most likely to engage with your ads & make a purchase with your business. In other words, get seen more by those who need your help!

At Beasley Media Group, our programmatic performance media advertising goals are clear: to deliver targeted, effective, and efficient campaigns that drive results for our clients. With a strategic blend of AI-driven insights, creative excellence, and a deep understanding of audience behaviors, we craft campaigns that not only win auctions but also resonate with consumers and learn new tactics at every stage of the funnel.

From meticulous research and precise campaign structuring to leveraging local expertise across global markets, we ensure that every campaign is optimized for success. With dynamic ads and advanced targeting capabilities, we maximize ROI and deliver the best cost-per-acquisition (CAC) for our clients. Partner with us to unlock the full potential of programmatic performance media and elevate your digital advertising strategy to new heights.

5-Step Breakdown of Programmatic Ads

  • Target Audience Research

    We research and work from a target audience template to focus our ads on the audience we know will engage with your ad based on their general info.

  • Ad Placement and Bidding

    We outbid and place your ads on websites, social media sites, phone apps, and video programs to be seen by our target audience.

  • Engagement Analysis

    We see who engages most and automatically rework the audience to fit a more precise target for the next round of bidding to better hit future customers.

  • Algorithm and AI Optimization

    Through learning algorithms and AI, we enhance the target to bring you a better ROI on the next round of bids for those ads.

  • Iterative Improvement

    We release another round of ads, go through the steps again, and learn more about audiences seeking your services to bring you more money at a lower cost.

Why Choose Beasley Media Group:

At Beasley Media Group, we excel in delivering successful programmatic campaigns that keep your business top of mind with your target audience. By leveraging our extensive network of radio stations and digital platforms, we ensure that your ads consistently outperform national averages in click-through rates. Here’s why partnering with us can elevate your digital advertising strategy:

  • Unmatched Reach and Engagement: Every time your audience visits our stations' websites on any device, your business will be prominently featured alongside our high-traffic content, events, and contests. Our display ads, including interactive graphics, animated graphics, and video, are designed to capture users' attention and drive engagement.

  • Comprehensive Display Solutions: From interactive banner ads to full homepage takeovers, Beasley Media Group can create a custom campaign tailored to your display needs. We go beyond traditional website display ads by utilizing our station apps, which attract our most loyal fans. These app display options, including static graphics, interactive/animated ads, and video, ensure your business is showcased to a dedicated audience.

  • Proven Results: Our programmatic advertising campaigns are driven by AI-powered insights, advanced targeting capabilities, and a deep understanding of audience behaviors. This approach allows us to maximize ROI and deliver the best cost-per-acquisition (CAC) for our clients. On average, our partners see a 7% - 15% increase in sales revenue within the first year of working with us.

Case Study: Beasley Media Helps Roofing Contractor Achieve 1,000,000 Impressions with Programmatic Distribution

Challenge:

Jim, a roofing contractor based in North New Jersey, faced several advertising challenges:

  • Target Audience: Homeowners in need of roofing services, a niche group due to the infrequent nature of roofing purchases.

  • Awareness: Raising brand awareness among potential customers actively seeking roofing solutions.

Marketing Approach:

Beasley Media Group utilized its advanced programmatic targeting strategies to address these challenges:

  • Programmatic Display Campaign: Implemented a comprehensive programmatic display campaign to reach untapped audiences.

  • Multi-Channel Approach: Used a combination of display banners, native ads, and video-led campaigns to increase brand visibility.

  • Audience Segmentation: Targeted homeowners with homes built 20+ years ago, aged 30-64, in specific zips and communities, who were currently seeking construction and renovation options to their homes.

Key Results:

The strategic campaign led to significant success:

  • High Impressions: The digital campaigns consistently achieved over 1 million impressions, effectively raising awareness for Jim among homeowners in North New Jersey.

  • Monetary Results: Jim and his team were able to close a majority of the leads, expanding his business significantly and continues to boost advertising goals to further build their brand name and recognition!

Ready to elevate your digital advertising strategy and grow your business?

Contact Chris Moore today for a brief discussion on how Beasley Media Group's programmatic display services can drive results for your brand.

Let’s create a custom campaign that targets the right audience and maximizes your ROI. Reach out now and start your journey to greater success!